The Wool Collection
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Pure Natural Performance
Joachim Latocha, Founder
The Overview
1The Merino Quarter ZipOur perhaps biggest news this year and a true classic on Wall Street. Made from 100% Merino wool.
2The Wool OvershirtLaunched last year and already a classic. Created for the transitional seasons. Now also available in Sand color.
- 3The Merino Shirt 2.0
Two new colors and an entirely new fabric with an extremely smooth and fine surface. Our most exclusive shirt to date.
Coming soon
4The Cashmere Long Sleeve PoloOur first polo in extrafine merino with cashmere. Knitted in Italy with the craftsmanship technique that gives the seams a soft drape
5The Wool TrousersA classic in wool. Designed to fit perfectly and keep you comfortable from office to dinner.
Natural Performance
The Wool Collection
The Wool Collection
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The Wool Collection FAQ
Because wool solves problems that other materials cannot.
Wool automatically regulates your body temperature. It keeps you warm when it's cold and cools when it's hot. It's naturally moisture-repellent, odor-neutralizing, and retains its shape wash after wash. You can wear it for days without it showing.
That's why we didn't just blend wool into a single overshirt and call it a day. We created an entire collection because the material deserves to be taken seriously from shirts to trousers.
No synthetics. No shortcuts. Just the best natural performance material we know.You can buy The Wool Collection from Thursday, October 15. Not all products will be released in the same drop and will be available gradually until December.
Club members access: 11:00 AM
Pre-access: 12:00 PM
Public access: 1:00 PMThe Wool Collection consists of five timeless items. All made from 100% wool.
- The Wool Overshirt
- The Merino Shirt 2.0
- The Merino Quarter-Zip
- The Cashmere Long Sleeve Polo (coming soon)
- The Wool Trousers (coming soon)
Yes, as a Club member, you get early access. Members have access one hour before pre-access, so you have the opportunity to secure exactly the product you want. You can of course use your credits on The Wool Collection. You do this at checkout (remember to log in to your account).
If you are not already a member, you can sign up for Club BARONS here
Yes! You are always welcome to visit our store at Pilestræde 52, Copenhagen K.
Please note that the store in Magasin Kgs. Nytorv is operated by Magasin. Therefore, we cannot guarantee the product range at this location.